P3

P3 Learners analyse the demographics of the target audience for The Last of Us

Intro Task

Watch the above video and discuss who are the different target audiences for this game?

Remember - target audience is age range (NEVER 13+!!!), gender, interests as bare minimum


Intro Task Part 2

Play the game in Chrome. Do you still agree? How has playing it affected your answer?



P3 - Task 1  

Pen Portrait

Pen portraits are a marketing technique for defining an audience. Pen portraits are one way to get a handle on your target audience by creating a fictitious character to enable you to speak directly to them. The more fleshed out and based on reality the more effective the tactic will be.

There are some examples here

Find an example photo of your archetypal target audience for The Last of Us and put it into a Photoshop document,A4 portrait ratio
Detail their: 

• Age
• Gender
• Lifestyle
• Favourite book/film/game
• Something they like to do at the weekend
• Where they go on holiday/who with
• Three things in their pocket or bag
• Worries
• Job
• Best friend
• Favourite item of clothing
• Most loved/hated thing
• Spending power - how much money they are likely to have left in their pocket to spend every week on fun things like cinema, games, going out (GIVE AN ACTUAL FIGURE IN £)

P3 - Task 2 

You must now start to think who the Primary & Secondary Audiences for the Last of Us would be 

Use the help below to distinguish and age range and why

P3 - Task 3

What attracts/appeals to the audience of The Last of Us


Start to play through The Last of Us as a class

You then need to think about what influences and appeals to the target audience. Remember these are different aspects.

Appeals- Think about what is in the game, the narrative, graphics, combat system, HUD, Style, Genre etc.

Influences - Think about everything outside of the game, Reviews, Awards, Company Status, Previous games, Social media influence etc. 

Use the document below to analyse and explain why the elements you have chosen appeal or influence an audience to consume The Last of US

document.

P3 Learners analyse the demographics of the target audience for their chosen media product, identifying the audience’s: a) gender b) age c) lifestyle d) spending power

M2 Learners’ analysis of the target audience shows a good understanding of the relationship between the target audience and their chosen media product.

D2 Learners explain what aspects of the media product would appeal to the target audience and what would influence the target audience to use the product.