P4 - Add P4 to your Google Slides and include
a) Distribution
b) Advertisement
TASK 1: Distribution methods
How does The Last of Us reach its players (how is it distributed)?
You will need to research the routes The Last of Us goes down in the market, how can the audience consume the product.
What was the distribution process? Research and analyse these distribution techniques:
Which countries was the Last of Us released in?
What release dates for multiple versions and why?
What did it make at release and today (Use VGchartz.com)
What formats can the audience consume the product, how can they purchase/play? (Playstation store, steam etc)
How did Naughty Dog distribute the game, were their limited releases, special editions, launch events?
TASK 2 - Advertising
Use the Print based and audio visual adverts for The Last of Us below and Make notes on your slides, on these things:
- Where is the product advertised? website/magazine etc
- Placing - where on the media text is it advertised
- How? Animation/Video/Print?
- How does the advert target it’s audience - colour? imagery? etc
- Other info as to why it’s advertised in this way.
- Make note on the trailer - the music, narrative, camera shot (if relevant), why it was made in this way
P4 Learners investigate how their chosen media product reaches its intended audience by analysing the product’s: a) distribution channels b) advertising
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